Google’s Shift to Semantic Search & Its Impact on SEO
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Sep 29, ISSUE #2062

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Google’s Shift to Semantic
Search & Its Impact on SEO

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From the fledging beginnings of SEO, it has almost always been all about keywords. Back in the VHS days… we pushed keyword density over content quality because that’s what it took to rank. It was a world of quantity over quality, and it didn’t matter if the keywords we inserted sounded natural or not. We knew it worked, and a lot of us went with it.

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Today, not so much. Just like VHS has gone completely by the wayside (I still remember when my little corner VHS store went out of business), so has the entire strict keyword focus. It’s no longer just about stuffing keywords. The slim, blu-ray DVD has replaced yesteryear’s VHS; and today, natural use of keywords in content has replaced the stuffing keyword focus.

.... Continue Reading at SiteProNews


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